http://www.mobilecommercedaily.com/jcpenney-ceo’s-departure-highlights-challenges-dept-stores-face-with-in-store-mobile
Try to figure out how an elite vision kills the company. Within a year a company bets on the creation of a new consumer and loses. The key to retail is traffic. If you are in sales the key to maximize returns is really to reach more qualified clients. If you are targeting higher end clients and you are in a lower end market then that is a formula for disaster. The truth is simple: Ron Johnson had the right vision at the wrong time.
We contacted JCP to discuss some mobile coupon options and never received any contact with the company. The strategy of coupon elimination was totally nuts. How can you take away the strategy that made you successful. The next phase of the JCP saga continues. What are your thoughts. The average JCP customer comes in twice per year and spends on average of $200 per visit.
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